Mahesh M, Chief Executive Officer, Creaticity speaks about the mall’s core focus on home décor and furniture and the strategic shift from being a space enabler to a solution provider
Creaticity (formally known as Ishanya Mall) stands out due to its unique positioning—a lifestyle and home decor destination, housing leading brands in the category, offering a wide range of home products and experiences.
The 3,50,000 sq. ft. mall holds the distinction of being the only such centre in the country with 2 lakh sq. ft. space dedicated to the home category through HomeCity, which offers 52,000 home décor ideas, over 10,000 products, more than 100 national and global brands and exclusive brand stores.
Mahesh M, Chief Executive Officer, Creaticity talks about five successful years of the new identity, trends in home décor and the unique proposition of the shopping centre.