Every so often, a fresh aesthetic begins to trend on social media. Whether it’s cottagecore or the familiar look of Danish pastels, TikTok has a knack for kickstarting trends and maintaining their relevance. One of the newer trends to join the mainstream? The coastal grandmother aesthetic, which was coined by TikTok user @lexnicoleta in a video from March 29. Since then, the hashtag #coastalgrandmother has amassed over 46 million views on the app.
The coastal grandmother aesthetic isn’t just about a look, but also about an overall vibe. Cue: Nat King Cole playing at a low volume in the background while you cook a dinner of spaghetti bolognese. Think wearing a white linen top and waltzing around the kitchen without so much as a drop of a sauce stain to disrupt the vibes. There might even be a calm, quiet beach just outside the sheer curtain panels. Regardless of your